Executive team / Chief Revenue Officer
Revenue that is predictable, not lucky.
A revenue executive who turns leads into closed business, with a sales process, pipeline and habits your team can follow every time.
What your CRO owns
Executive leadership for every part of your revenue.
Sales process & pipeline
Clear stages, owners and exit criteria built around how your customers actually buy.
CRM & follow-up
A pipeline your team trusts, with routing and reminders so no opportunity goes quiet.
Offers & pricing
Packages and proposals that are easy to say yes to, and profitable when they are.
Revenue forecasting
A sales forecast tied to your financial plan, reviewed every week.
Coaching & hiring
Coaching for owners and reps, and help hiring the right salespeople.
Retention & expansion
Keep the customers you win and grow what they buy over time.
Signs you need a fractional CRO
Sound familiar?
If two or more of these describe your business, a fractional CRO will likely pay for itself.
Book a consult- 01Most of the selling still depends on you
- 02Every salesperson follows a different process
- 03Your CRM is out of date, so nobody trusts it
- 04You cannot forecast next quarter’s revenue with confidence
- 05Proposals and pricing are improvised deal by deal
Your first 90 days
A clear start, then steady progress.
- Days 1 to 30
Diagnose the pipeline
Review your deals, conversion rates and sales activity, and ride along on real calls.
- Days 31 to 60
Build the process
Define stages, clean up the CRM, and tighten offers, pricing and proposals.
- Days 61 to 90
Coach and forecast
Coach the team on the new process and start a weekly pipeline and forecast review.
The rest of the team
Your CRO works alongside five other executives.
Ready when you are
Put an experienced CRO on your team.
Tell us where your business is and where it is going. We will show you what a fractional CRO would focus on first.