Fractional CMO & CTO
Make every part of your business work together.
Your website creates an inquiry. Your ads bring in a lead. Your phone rings. Your team follows up. When those steps live in separate tools, opportunities slip through the cracks. We bring marketing, AI and business systems together, so your customer journey works as one.
Why it matters
More software shouldn’t mean more friction.
Most growing companies already have the tools: a website, ad accounts, a CRM, scheduling, email, texting, reporting and a stack of industry software. The problem is that those tools rarely share the right information at the right time. Teams copy data by hand, leads wait for a response, and nobody has a clear picture of what’s working.
Our fractional executives untangle the stack, connect the steps that matter, and measure everything against the numbers your CFO already watches.
Two roles, one team
Executive leadership, without the executive payroll.
Fractional CMO
A marketing leader who owns the plan from first impression to booked conversation, and reports on it in dollars.
- Websites & branding: positioning, messaging, websites and landing pages built to convert
- Paid media: Google and Meta campaigns, tracked from click to booking
- Content & creative: ad concepts, copywriting, short-form video and UGC
- SEO foundations, conversion tracking and reporting that shows what’s working
Fractional CTO
A technology leader who makes your software work together, and finds where AI is genuinely useful.
- AI agents & automation: voice agents, missed-call response, SMS and email workflows, scheduling
- AI consulting & integration: process mapping, AI opportunity assessments, operational dashboards
- CRM & sales enablement: pipeline design, lead routing, nurturing and database reactivation
- Integrations between the tools you already own, so staff stop being the integration
How the pieces connect
From first impression to real conversation.
An illustrative example of the connected customer journey we build.
- 1
They click an ad
A campaign reaches someone who needs what you offer.
- 2
They land on the right page
The message matches the ad and answers their first questions.
- 3
They request a consult
Their details flow straight into the right place in your CRM.
- 4
A fast, relevant reply
An AI-assisted response helps qualify the inquiry and offers a time to talk.
- 5
Your team has full context
Who they are, what they asked and where they came from.
- 6
You see what worked
Which campaign started the conversation, and what it turned into.
Our approach
Start with the bottleneck. Build for the whole journey.
Discover
We learn how customers find you, how your team responds and which tools hold the critical information.
Design
We prioritize the changes that improve the customer experience and make work easier for your team.
Build
We create the pages, campaigns, automations and connections that make the plan real.
Improve
We measure what happens after launch, refine the system and evolve it with your business.
Close more of what you create
Pair it with sales coaching.
Tell us what’s slowing you down
Good marketing should connect to what happens next.
Tell us where your customer journey breaks down. We’ll find a practical way to connect the pieces, and show you the numbers.